Yarns for the products are sourced locally. So, we decrease our Carbon Emissions to minimum levels by reducing transportation of the raw materials. Our collaborating vertical fabric mill can produce fabrics and garments in-house, and the dyeing facilities we use are within a mile range. We reassure any textile process by checking audits of facilities and certifications.
SUSTAINABILITY AND FASHION
Similar to many consumer goods industries, fashion is not solely about the product but the added-values to enhance the brand image, such as the packaging. In the sustainability context, sustainable alternatives for packaging are thriving within the past few years. As an individual in this industry, I give my full support for this initiative. What makes fashion destructive for the environment isn't only the product itself but the packaging too. On the other hand, sustainable packaging must be made affordable so the textile producers can move towards sustainable packaging.
FASHION AND TECHNOLOGY
In today's world, analyzing big data, understanding the Internet of Things or utilizing cloud computing have gained huge significance and a priority to develop our businesses. However, we should never forget that people are value creators and their welfare is the priority of an organization. So, it is a must to understand either people working next to you or the ones you want to market. Here is a small part of my consumer behaviour research to understand the relationship between sustainability and fashion. I believe managing motivation isn't just crucial for the industry I work in but also a tool of strength to cope with uncertain times that we are living through.